NEW ALBUM AVAILABLE NOW

Dear Friends, Family, and Comedy Lovers,

My newest stand-up comedy album is officially available for purchase.

“How to Be an Audience” can be downloaded from iTunes, Amazon, Google Play, and a bunch of smaller retailers.

I hope you’ll snag a copy.

Or make a friend buy it so you can enjoy their copy.

Either way, below are five fun facts about my comedy album sales and production. Maybe these will help influence your decision to purchase this new record on opening day.

 

FUN FACT #1

My first album, “Touché,” debuted at #7 on the iTunes Comedy charts. And do you know how many copies I had to sell to earn that position?  174.  

I don’t remember who was #7 on the iTunes Hip-Hop/Rap charts on that same day. But, back then, in order to reach #7 in that genre I’m told it would require over 100,000 sales.

Hip-Hop is far more competitive than comedy.

That said, each individual sale on the comedy charts carries a whole lot of weight. So, if you have $9.99 to spare, you could be personally responsible for bumping me up to the top of the list.  Your sale matters.  It helps.

 

FUN FACT #2

The record label that released my first album estimated opening day sales would be around 150 copies. We beat their projection by almost 50%.

My cut of those first day sales:  $608.39

But, I never saw any of that money.  It all went toward recouping the initial costs of album production.

 

FUN FACT #3  

My newest album is self-produced and self-released. 

I didn’t have a team of producers to spearhead editing, mastering, distribution, or promotion; I had to figure out all of that on my own. I had to do some research, make some phone calls, and hire some very specific professionals to do some very specific work. I oversaw every decision.

I had to ask myself stupid questions, like, “How do I get my album onto TIDAL, and Deezer, and Microsoft Groove?”  And then I had to find an answer and make it happen.  

Oh, and I had to pay for it all.

Grand total for recording, mastering, album assembly, editing, design, distribution, etc. was about $5,300

That is money I now need to recoup.

 

FUN FACT #4  

Considering the money I would need to recoup…

If I sell fewer than 999 copies, an American working a minimum wage job for 40 hours each week will earn more money this month than I will from album sales.

If sales hit 3,883? Then, that would recoup expenses and earn me minimum wage for an entire year.

Is 3,883 even possible?  Keep reading…

 

FUN FACT #5

In 2011, roughly 8 million tracks were available for sale on iTunes. 

(That’s everything from Jay Z to Taylor Swift to U2; everything from Christian rock to elevator jazz to country-trance fusion.)

Of the 8 million tracks available for sale, about 7.5 million tracks sold less than 100 copies.

Of the 8 million tracks available for sale, 2.5 million tracks only sold one copy. Ever.

As of 2017, those numbers have grown more disparate. The upper 1% dominates all the sales. And no one on the comedy charts are in the upper 1%.

But, if I can sell over 100 albums, I will be doing better than 94% of everything else on iTunes.

 

As you can tell, this is not a money-making venture. I have a small group of loyal fans and I like to have a real products, of high quality, that my fans can be proud to share with their friends. But, sales do help. Each sale is representative of how the market values my work. And that is what allows me to stay in business.

I can be an artist forever— even a broke artist— but market forces and sales figures determine my place in show business. They determine things like Netflix specials and tour destinations and film opportunities.

I hope you want more of me. And I hope you want it enough to invest $9.99 in my business.

I appreciate your help.

 

Many thanks,

Ryan

 

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